COVID-19 changed life for everyone. Businesses and individuals had to quickly adapt. New ways of living, working, and connecting became essential. The event industry, in particular, was hit hard. Engagement dropped, and strict safety rules made in-person events nearly impossible.

However, business must go on. That’s where digital events stepped in. Virtual meetings, conferences, fairs, and training sessions became lifelines. They allowed companies to connect with clients and partners—without borders or health risks.

In this article, we’ll explain the growing importance of digital events and how your company can use them to move forward.

The Challenges of Physical Events During COVID-19

Let’s break down why traditional events became so difficult during the pandemic:

1. Limited Attendance

Large gatherings were restricted. This made it hard to host impactful business events. Attendance caps made it nearly impossible to achieve a strong ROI. On top of that, many people felt anxious about meeting in person, making turnout even lower.

2. Strict Rules and Regulations

Event planners had to follow complex safety rules. These included hygiene protocols, distancing, face masks, and contact tracing. Organising an event under these conditions required more time, effort, and budget—if it was allowed at all.

3. Travel Restrictions

Borders remained closed in many parts of the world. International travel became a major hurdle. For companies with global operations, this meant lost opportunities and broken connections.

Virtual Events: The Solution to These Problems

Thankfully, virtual event platforms offered a powerful alternative. Here’s why going digital makes sense:

1. No Travel Needed

With a virtual event, nobody needs to travel. Guests, partners, and speakers can join from anywhere. Closed borders are no longer a barrier—they’re just a detail.

2. No Health Restrictions

Since there’s no physical contact, health and safety rules don’t apply. Attendees can engage freely, without worrying about social distancing or getting sick.

3. Human Connection Through Video

Worried about losing the personal touch? Don’t be. Live presentations and video calls bring people face-to-face. You can still have deep, meaningful conversations—just online.

4. Unlimited Attendance

Physical venues have capacity limits. Virtual platforms don’t. You can invite as many people as you want—without worrying about space or safety rules.

5. Seamless Engagement

Virtual events remove many of the barriers that come with physical gatherings. People can connect instantly, share materials, and follow up in real time. That means more interaction, more leads, and more growth.

How to Get Started With Your First Virtual Event

Now that you know the benefits, let’s look at the steps to launching your own digital event:

Step 1: Research Platforms

Start by exploring virtual event platforms. Look at features, pricing, and customisation options. Think about your event goals—do you need live chat, video, screen sharing, booths, or analytics?

Step 2: Schedule a Demo

Next, contact the platform provider. Ask for a demo. Get a feel for how it works. If you’re interested in our AVIANET Virtual Event Platform, we’d love to show you what we offer.

Step 3: Plan and Promote

Once you choose a platform, schedule your event. You can either set it up yourself or let the provider handle it. After that, start promoting. Send invitations and get your audience excited.

Ready to Go Digital?

We offer both 2D and 3D Virtual Event Platforms to suit your needs. Explore our solutions and see how we can help bring your next event to life—virtually.

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