E-commerce has revolutionized the way customers shop, and as a result, the customer experience has become more important than ever. With over 73% of customers requiring a good purchasing experience to finalize their purchase, it’s crucial to ensure that your e-commerce business stands out from the competition. In this blog, we’ll explore what e-commerce customer […]
For some companies the decision to switch to virtual events is hard and they need guidance through the transition and finding the right virtual event platform. In recent research conducted, over 50% of companies say they lack the skills to plan a proper virtual event. The switch to virtual events has become increasingly popular, but it […]
Sustainable events are no longer just about the environment. Of course, they significantly reduce CO2 emissions but now they also represent the same opportunities for everyone, bringing communities together and supporting local economies. The purpose of sustainable events is to create something that will be a good legacy for the future of the world. The […]
Did you know that there is an option to create a subscription model for your virtual events? This gives your attendees ongoing access to your events whenever they feel the need to rewatch a session. Keeping a set of sessions available until they are subscribed incentivizes subscribers since subscriber engagement is a key success factor. […]
In today’s working environment, it is not always easy to find the right job match. Sourcing top candidates for a job is not what it used to be before. In the past, it was enough to simply post a job advertisement. Now, it is essential to incorporate company culture, requirements, multiple degrees, skills needed for […]
When thinking about storytelling, the main conclusions are that anyone can tell a story and that storytelling isn’t a valued skill. Storytelling is not just a reserved skill used for children’s bedtime stories. Storytelling can be a strong marketing tactic for your upcoming virtual event. We as humans like to talk to each other and […]
There are numerous blogs, webinars and videos on how to construct and create the best landing page for your business. It is a common fact, that to have a great and established online presence businesses need to have a good landing page and website. Why is the landing page essential for business success and online marketing? […]
Virtual events and Virtual Event Platforms are no longer a novelty in the market. That is way it is important to share some predictions of virtual event industry. Plus, organizers and attendees have much higher expectations from virtual event providers than before. Since the competitors are getting more and more innovative with their strategies and […]
In the beginning, it is important to establish what is lead generation and why are leads important. Lead generation is a process that enhances visibility, credibility, engagement or interest from a specific target group (leads). By focusing on lead generation, you establish more traffic from high-quality prospects. In other words, you generate more revenue and […]
Since the COVID-19 pandemic, there has been an increased desire to host virtual events. Hence, the competitive rivalry between Virtual Event Platform (VEP) providers. The key to success in the VEP business market is a unique online event marketing strategy. The strategy must increase engagement among attendees and develop a larger network for future events. […]