There are numerous blogs, webinars and videos on how to construct and create the best landing page for your business. It is a common fact, that to have a great and established online presence businesses need to have a good landing page and website.
Why is the landing page essential for business success and online marketing? The answer is visitor attraction. A good landing page can be used as encouragement to purchase a product or service or even subscribe for a subscription. Whatever you choose your landing page to be, it must have only one call-to-action (CTA).
Purpose of the landing page:
Highly specific goal: getting visitors to click through the page, to the end. Let us further explain:
As mentioned, the landing page has only one purpose and message for page visitors. That purpose promotes the desired action (purchases or subscriptions).
Landing page design should be clear and concise. The design should be created to further promote the landing page objective. In addition, the design should be adjusted for a simple browsing experience. Of course, the main goal is enhancing site visitors click. That is why the website text and design must match that goal. Lastly, all buttons, forms and other features must have clear labels and they should stand out.
Headers, subheaders and all buttons along with images must remain cohesive. They should represent the same message. To help with the design process, you can always use a landing page template. If you use templates, the templates help you with strong visualization points.
High ranking landing pages:
All landing pages should drive traffic to the companies offer, event, products or other objectives. So, companies can use the power of email marketing to get more subscribers via email. The alternative is simply posting a link of your landing page to your social media accounts or blogs.
A good idea is to optimize your all your pages for search engines. This can be done by implementing advanced SEO features. SEO features enhances your chances of ranking higher among your competitors. In addition, organic (non-paid) search increases. Moreover, backlinking is a highly successful process to verify your pages and further promote it.
Step by step creation:
First, you must clearly define the goal. Be very specific on what you want to achieve and be committed with your decision. Next, make sure you have visual hierarchy within your website. Make important elements of the website stand out, like sign up forms, demos or other. When your visitors land on your website you want to maximum the call-to-action. Even though, visitors will easily open your website, they will easily exit even faster if it is not user friendly. In addition, cool and unique page design will make visitors stay on the website for longer. It is better to place the design and important content above the fold.
Headers of the website should be informative and captivating. Also, add images because most people learn visually. Always highlight the value you are providing. What do people get from your services or products? Try to answer that question with your website.
- Choose a professional page template.
- Choose a name for the page.
- Add interesting content (text, features, animations…) to your page.
- Insert the images.
- Add a domain name that will be eye-catching.
- Do the proper testing so all links and CTAs work properly.
- Publish your landing page!
To summarise our blog topic, you must invest certain time and resources into your online presence. People do not search your companies name in the search bar, they search for services and products. By having good SEO and blog topics, you have the advantage to ranks higher and capture more visitors. With a user-friendly page and good visuals, your landing page will be a success and provide leads for the business. Landing page is the reflection of your whole website so choose wisely.