It is not a surprise that TikTok has become the most popular social media platform. From teenagers, students to business owners and influencers, everyone can see and reap the benefits from TikTok. The platform is especially popular among millennials and Gen Z. This information is essential because these generations are the future of the business industry. Since TikTok has over 1 billion users worldwide, it is a great platform to promote your virtual events. For companies and individuals, it can be very beneficial to incorporate TikTok into social media marketing. Statistics confirm that on average, users spend more than 850 minutes every month on TikTok.
Why choose TikTok for Virtual Event Marketing?
The main reason for choosing TikTok as a promotional platform is that it gives the most organic reach. It is easy to be visible on TikTok because of a huge global reach. Each post can reach an astonishing number of users in different locations. The good thing about TikTok is that it doesn’t require a lot of followers on your account for the posts to become popular or viral. The only important thing is to properly target your audience. When reaching the selected targeted audience, the end result is more potential leads. Another reason for using TikTok as a marketing tool is that TikTok keeps your videos on the For You page for approximately 90 days. This allows you to still receive likes, comments and shares on your older videos.
Effective ways to use TikTok for Virtual Event Marketing:
1. Viral trends as inspiration for your videos
Find a viral trend and incorporate the trend into your virtual marketing strategy. If you follow popular trends, your videos will appear more on people’s feeds and will reach a larger crowd to your profile. It is essential to do a thorough research on relevant topics that are in trend but those trends need to be related to your virtual event. In this way, you gain advantage among your competitors. The key is not to make your videos just promotional, but also engaging and innovative.
2. Collaboration with influencers
Influencers are extremely important for spreading the word about your virtual event or business. You can collaborate with them to create content on TikTok specifically for your virtual event. Using influencers speeds up the promotional strategy and it reaches more people faster.
3. Hashtag contests on TikTok
Creating a hashtag contest on the platform initiates engagement among audience and boosts their creativity. It doesn’t only encourage audience to participate, but it increases the attendance list of the event. The key is to have an interesting hashtag that incentivizes contribution.
4. Audience participation:
If your audience is familiar with your event, you can encourage them to post virtual event content directly on their personal TikTok account while tagging you. This will expand exposure even more and increase authentication of your event because people are more prone on listening on their own friends and followers.
5. Repost TikTok’s of your followers:
Reposting user-generated content keeps your marketing campaign interesting and moreover, it shows appreciation for your followers. This shows that your followers can have a voice prior and during your virtual events.
6. Social Wall during Virtual Events:
In most cases, during virtual events attendees are distracted by social media, but with a virtual TikTok wall attendees won’t have to check their phones constantly and they will still be updated on what is going on. You can gather best TikToks an innovatively display them. Also, you can customize your TikTok wall to cater it to your virtual event needs.
To conclude, TikTok proves to be all in one solution for your virtual event marketing needs. It boosts awareness of your virtual event, incentivizes engagement and networking among participants. Nevertheless, it is completely free of charge to use, but it can do wonders for your campaign.