Scaling Revenue with Hybrid Events

The COVID-19 pandemic has changed the way companies operate their events. With physical events put on hold, many companies have switched to virtual events to reach a broader audience. Now that the pandemic is mostly behind us, companies are considering switching to hybrid events, which are a combination of physical and virtual events. This article will explain why hybrid events are the future for companies and how they can benefit from them.

Hybrid Events: The Best of Both Worlds

The main advantage of hybrid events is that they allow companies to reach a much broader audience from anywhere in the world. The geographical scope is no longer important. With virtual event platforms like AVIANET, companies can gain knowledge about their attendees, making it easier to plan future events. Research has proven that over 86% of companies reach a positive ROI if hosting hybrid events. This is because larger attendance due to a lack of physical barriers and lower costs equal much higher ROI.

Investing in Digital Event Software

To host a successful hybrid event, companies must invest in digital event software and broadcasting platforms like AVIANET. Investing in these technologies means more potential leads and more efficient data for future events. Better data equals quality events and in the end better conversion of money. Hybrid events are cost-efficient, allowing companies to save money on venue rentals and other costs associated with physical events.

Hybrid Events create Sponsorship Opportunities

For companies, the main goal of hybrid events is sponsorship opportunities. With the rise in popularity of hybrid events, sponsorship packages have changed. Sponsors expect more out of events, and digital environments have more space to present branding opportunities. During physical events, branding opportunities were limited to the given space in the venue, and people rarely paid attention to the wall decorations (branding). Digital branding is much more valuable because you can click on it, and it can always stay in the virtual space. The great things about virtual sponsorships are that logos can be hyperlinked, and they can lead you directly to a website or customizable booth. The possibilities of virtual sponsorships are endless and much more prosperous.

Customisable Booths and Keynote Speakers

The best sponsorship deals are getting your own customizable booth during the hybrid event. During the event, this is the place where networking happens. You can offer direct downloading of brochures or any other company material. These materials consist of videos, presentations, and demos. When you download something, it stays on your computer, and you can always check it again. What is especially lucrative for sponsors is the fact that virtual booths allow CTAs such as links to free trials or direct product/service websites. A lot of sponsors value the opportunity to have keynote speakers. This can be beneficial for your event and sponsors.

Cost Efficiency and Detailed Analytics

Not only do hybrid events attract more sponsors, but they are also cost-efficient. In-person events have become outrageously costly, especially venues. Hosting the event in a hybrid format can cut most of that cost. Perhaps the biggest quality of hybrid events is detailed analytics. This information is very hard to gather during in-person events, but in a hybrid format, everything is there. For example, you can see which session was most popular among attendees and how long did they watch it for.

Invest in Quality Content

To make a hybrid event successful, companies should invest in quality content. Good content builds company credibility, interest, and authority. Use these segments to increase your attendance and with that ROI. It is proven that more engaging content brings value to hybrid events.

In conclusion, hybrid events are the future for companies. They offer the best of both worlds by combining physical and virtual events, allowing companies to reach a much broader audience. Investing in digital event software like AVIANET and broadcasting platforms is essential to hosting a successful hybrid event.