Recently, event organisers preferred virtual conferences over other event modules. Virtual conferences support huge interactions among global scale of attendants. With the pandemic being over, virtual conferences remained extremely popular. With high demand and even higher supply, came the large number of different virtual conferences. So, the question is: What will make your virtual conference stand out among others and what is the most important virtual conferences feature? 

Personalized tools: 

The first feature that is an important part of virtual conferences is personalization. Or in other words customisation. Personalisation primarily depends on the type of virtual conference that you are hosting. To really take the conference to the next level, you should offer a real-life-looking virtual environment. The mentioned virtual environment contains customised lobbies, auditoriums, exhibit halls and more. These features should follow up with live chat and video chat features. The networking features allow attendees to have private conversations that can end up in potential partnerships. 

Automation: 

Automation is another essential virtual conference feature. The reason is because the platform you use needs to be fast, efficient and easy to set up. Especially if there are strict time deadlines to plan the event, automation can be very useful. In addition, most attendees don’t want to waste time on learning how to use complicated virtual event platforms. Unsatisfactory platforms leads to unsuccessful events in general. 

Recordings and Live Broadcasting: 

The sole purpose of virtual conferences is to offer real-time interaction and networking opportunities to attendees. One of the most important virtual conferences feature is live broadcasting. Live broadcasting provides optimized features such as: live interactions, polls, Q&As or live chat function. All these features are designed to encourage more interaction and more networking opportunities. For event organizers these functions are also valuable insight. For example, polls give event organizers internal data during and after the event. Event organizers can easily compare current virtual conferences with other conferences.  

Another great feature is prerecorded content. For example, on-demand presentations can be incorporated into your virtual conference. This way attendees can watch the presentation at their time and rewatch it multiple times with no issues. Moreover, it is also common to take advantage of the ability to record the whole conference so it can be viewed later. 

Sponsorships: 

The more sponsors event organizers have during the virtual conference, the more credible virtual conference is. Sponsorships are valuable collaborations because they provide event organizers funding and a good word of mouth. Sponsors can also easily add value to any conference. With strong supporters of the event people will be inclined to register to the event and participate more. In addition, with more exposure to the sponsors and the event organizer both companies have more advantages. Collaboration and networking in encouraged resulting in more partnerships and agreements. Good interaction between attendees can always lead to potential brand deals or even more sponsorships.  

Customer Support: 

While hosting or attending virtual events, even with a trial run, sometimes technical issues might appear. Therefore, the virtual event provider must have available Customer Support during the event. During the event, technical difficulties or any other kind of error might appear.  It is recommended that your virtual event provider has a support team ready to step in and help the attendees. It is much easier for the attendees and hosts to have proper customer support. The support team is there to educate and guide everyone through the virtual event process. A support team is usually available even before the event if attendees need special assistance through the sign-up process. 

Data analysis: 

The purpose of each conference is to gather data about topics discussed. Usually that data consists of number of attendees, longevity of each presentation, track of downloadable materials, number of meetings held and more.  So, use virtual event platforms that have the ability to provide reports and data analysis as their virtual conferences feature. The important thing to be aware of is that not all virtual event platforms are willing to share reports. So, do your research before deciding on whom to partner with. 

The key takeaways are to use the platform with customer support, data analytics and customization options. These three objectives will ensure the success of all of your events.